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Research papers

Success or failure

Market research successfully developed tools to measure the effectiveness of below-the-line activities. These not only record reliably sales performance before, during and after promotions, but increasingly take into account "reason-why-data". Also...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Harald Ruppe
November 6, 1985
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Citation

Ruppe, H. (1985a, November 06). Success or failure . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/success-or-failure-


Research papers

Distribution system and distribution policy in marketing-oriented economies with special reference to the Federal Republic of Germany

This paper, after discussing the role of trade in the Federal Republic of Germany, deals with the structure of wholesalers and retailers. Concentration, cooperation and a number of major changes that have taken place during the past two decades are...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Harald Ruppe
Company: Nielsen
June 15, 1973
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Citation

Ruppe, H. (1973a, June 15). Distribution system and distribution policy in marketing-oriented economies with special reference to the Federal Republic of Germany. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/distribution-system-and-distribution-policy-in-marketing-oriented-economies-with-special-reference-to-the-federal-republic-of-germany


Research papers

Distribution structure and marketing strategy

My paper deals with the development of a much discussed shop type in Germany and its influence on marketing strategy. The latter may be defined as the "selection of the target group towards whom the effort of the firm will be devoted and development...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Harald Ruppe
Company: Nielsen
September 1, 1972
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Citation

Ruppe, H. (1972a, September 01). Distribution structure and marketing strategy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/distribution-structure-and-marketing-strategy